VIV Mag Interactive Feature Spread – iPad Demo from Alexx Henry on Vimeo.

With the iPad edging closer and closer to it’s release date, here’s a little preview to the sort of content we can be expected to experience from one of the several new digital magazines set to become available.

Viv Mag’s editorial on ‘Sex Fears’ has been wonderfully visualised into a Frank Miller style noir by Alexx Henry and Andrew Grant with co-directors Cory Strassburger and Ming Hsiung. The result; a truely rich visual and interactive experience, with just a few swipes and presses the content comes to really comes to life. The potential is extroadinary…

Stumbled upon this great site, perfect to start the week with. Bubol is a wacky little flash site where you create yourself a bizarre looking monster and send him into battle against other users online. Alternatively you can just squash bugs which roam across the screen. There is a beautiful naive illustrative style setting the tonne of a fun, playful site which when you hit the ‘WTF’ button, gives the perfect reason why this site was created. Really looking forward to finding sites with similar ethos.

Created by Polish studio Hipopotam, which after further investigation has it’s own equally post-worthy website. A must visit for any creative. I’m currently enjoying their edits and snippits of pop culture interwoven with what looks like a baby hippo. Check out their t-shirt section too…

Fight with a Bubol here.

I feel like I’m going to need a new category set up for Augmented Reality soon with the sudden increase of work getting featured on thegraphical.

Here’s the new Burger King banners by Crispin Porter and Bogusky which feature the AR as a new tool to interact with the banner. Take any note (doesn’t have to be a dollar) and hold it up to a webcam where you can see all the offers available for $1 in AR. There’s a nice Easter Egg once you flipped your note 3 times…

Ok, so it’s not the most functional piece of AR out there, but it’s a fun new way to engage with users, and engaging with the audience has got to be one of the top priorities when it comes to online banner advertising. Only criticisim would be to offer an alternative ‘don’t have a webcam?’ button, so everyone else would get an experience from it.

With the potential of more banners using Flash 9, hopefully we’ll see some really exciting augmented reality with rich 3D devices being used, the proper stuff of AR.

Exciting times ahead…

Have a proper play at bannerblog here.

Wow. Here’s some more fine use of augmented reality technology.

A new online experience by Dassault Systemes around the new movie Arthur and the revenge of Maltazard. Transform your cereal box into a 3D augmented reality videogame.