Recently pitched to a client for an idea to use imagery which could be projected through a digital screen, and allow the public to interact with it. Then just recently came across this amazing LED video wall in Montreal which interacts with the public, causing different visual lighting patterns according to movement. I love the vibrancy captured here in the video as well as all the bright visual formations created simply by movement, resulting in giving people a real relationship with the urban area.
Moment Factory developed the interactive system and designed the interactive content which uses 35,000 LED light bulbs to help create this unique urban experience.



