8 HD Toshiba cameras, 1 World record. Toshiba and Grey London have taken a chair into space to film the world’s highest commercial.

From an impressive 98,000 feet above ground, the HD camera’s managed to get some really impressive shots of the surreal lonely chair floating in space to the backdrop of Earth’s curvature. An unusal image which will likely create great intrigue and interest for the advert.

The ad finishes off with some wonderful copy too “armchair viewing, redefined”, then bang, the chair explodes under the atmospheric pressure.

Great to see clients with the balls to go through and do ads like these. A round of applaue to you Toshiba.

Thanks to So Sticky for the excellent find.

Mercedes-Benz is has a new print ad campaign introducing ‘Splitvieuw’, a navigation and entertainment in one screen, allowing you to navigate your way home and watch a movie at the same time.

JVM created these using classic movie ending typography. To me it’s less about the new technology being promoted, and more about how the ads seem to suggest that by driving a Mercedes on the way home you will be given the experience of romantic storytelling and entertainment associated with those classic family movies of the 40′s.
Almost like the journey will be your very own movie.

To promote the new Kasabian track called Underdog, Sony Music and Umbro got together create a ‘football hero’ game which fuses both the Guitar Hero style gaming system with football. It’s an interesting mix, but I’m not really sure what the point of it really is.

Maybe I’m missing something, or maybe it was just for the fun of it, it’s an interesting watch, just think this idea seems very generic. Perhaps take away a few of the productions, give it a just a very very slight homemade feel to it, and maybe just take Kasabian out of the whole picture…?

Love the use of colour and simple imagery for the new McDonalds poster campaign from DDB for their free wi-fi promotion.

I’m loving it. Yes I did just say that…

I feel like I’m going to need a new category set up for Augmented Reality soon with the sudden increase of work getting featured on thegraphical.

Here’s the new Burger King banners by Crispin Porter and Bogusky which feature the AR as a new tool to interact with the banner. Take any note (doesn’t have to be a dollar) and hold it up to a webcam where you can see all the offers available for $1 in AR. There’s a nice Easter Egg once you flipped your note 3 times…

Ok, so it’s not the most functional piece of AR out there, but it’s a fun new way to engage with users, and engaging with the audience has got to be one of the top priorities when it comes to online banner advertising. Only criticisim would be to offer an alternative ‘don’t have a webcam?’ button, so everyone else would get an experience from it.

With the potential of more banners using Flash 9, hopefully we’ll see some really exciting augmented reality with rich 3D devices being used, the proper stuff of AR.

Exciting times ahead…

Have a proper play at bannerblog here.

New advertising campaign for Amnesty International, in which they’ve called upon the illustration styles of Eboy to say “Poverty is a human rights violation. Demand dignity on www.1millionclicksagainstpoverty.org”.

The advertising leads you to the website 1millionclicksagainstpoverty.org, an interactive version of Eboy’s illustration where you can click on some of the 1 million pixels available to help reveal the poster from it’s tinted out state.

More fine work from Ogilvy & Mather with this new advertising campaign for Unicef, highlighting how “Pedophiles hide the truth. Help us find it”. Simple image with strong copy really sends the message home.

Have a proper read by hitting the link to view this poster larger.

Wow. Here’s some more fine use of augmented reality technology.

A new online experience by Dassault Systemes around the new movie Arthur and the revenge of Maltazard. Transform your cereal box into a 3D augmented reality videogame.

Wow, loving this augmented reality music promotion from Lost Valentinos.

As you can see from the vid, the idea is that you print out the indivdual band members icons and use with your webcam to bring to life their latest track.

This is one of the better uses of AR for promotional content. It shows a really rich level of interactivity, encouraging you to be creative and have fun with the band members on multiple levels.

Have a go yourself at their site here.

All credit goes to the great SoSticky for this awesome find.

Mini are spoiling us. Yet again, another great banner to add to their already extensive online advertising portfolio, this time brought to us by Taxi. Check it out on the holy bannerblog.

Always have love for a well produced slider banner.