I really hope this will be going into mass production soon, anything which involves receiving an unsuspecting twenty-five foot sandwich for the odd dollar gets my vote for campaign of the year.
Definition have created a nice piece of viral buzz for Coca Cola. Carrying on with the excellent happiness factory theme, American college students got to experience several 500ml pieces of the happiness and more, in the form of “the happiness machine”. What works so well here is the focus on the students reactions, there is nothing but big smiles and good times had by all. Job done.





